BASE | SCRUM
BASE improves user experience with the redesign of its new e-commerce site
Base is a chain of sports shops with more than 300 shops in Spain for whom SEIDOR Opentrends has developed a Magento headless e-commerce platform with 4 totally decoupled front ends for each of its shops in the Peninsula and the Canary Islands: Baseline and Wannastyle.
The aim of BASE is to connect the brand with the digital user through an omnichannel experience. A user-centric strategy that is conveyed through the redesign and development of a new e-commerce and focuses on user growth through growth strategies.
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