April 19, 2023
The challenge of digital product management for traditional businesses (SRE)
Digital product management is a growing challenge for traditional businesses. As more and more companies adopt digital strategies to compete in the global marketplace, it is essential that they understand how to properly manage their digital products.
Digital product management refers to the process of planning, developing, launching and maintaining a digital product. This includes everything from market research to product design and development, promotion and customer support. It is a continuous process that requires proper planning and efficient execution to ensure a product's success.
One of the biggest challenges facing traditional companies in digital product management is a lack of experience and knowledge in this area. Many traditional companies have been focused on their core business for years, and do not have the expertise and staff to handle digital products. It is therefore essential that they hire professionals with experience in digital product development and management to lead the project.
Another significant challenge is adapting to change. Many traditional businesses are comfortable with their existing processes and strategies, and may be reluctant to adopt new technologies or change their business processes. However, to be successful in digital product management, it is essential to be open to change and to adapt quickly to new trends and technologies.
Digital product management also requires an effective marketing strategy. Proper product promotion is essential to attract the right customers and increase sales. This includes SEO optimisation, online advertising and email marketing campaigns, among other techniques.
Digital product management also includes the implementation of an effective customer support strategy. Providing exceptional customer service is essential to increasing customer satisfaction and ensuring customer loyalty. This includes providing fast and efficient customer response and online resources and tutorials to help customers solve problems.
Site Reliability Engineering as a working methodology for digital product management
SRE (Site Reliability Engineering) is a teamwork methodology focused on ensuring the availability, scalability and performance of IT systems and services. The idea behind SRE is for IT teams to focus on improving the reliability and stability of systems through automation, monitoring and continuous measurement.
SRE is divided into three main areas: design, operation and measurement. First, the SRE team is responsible for designing systems that are scalable, secure and reliable. This includes selecting the right technologies, implementing sound security practices, and planning for business growth.
Secondly, the SRE team is responsible for operating systems in a way that ensures their availability, scalability and performance. This includes automation of operational tasks, continuous monitoring of systems, and rapid troubleshooting.
Finally, the SRE team is responsible for continuously measuring and monitoring the reliability of systems. This includes defining key metrics for reliability, continuously monitoring these metrics, and identifying and resolving problems through data analysis.
In short, SRE is a teamwork methodology focused on improving the reliability and stability of IT systems through automation, monitoring and continuous measurement, with the aim of ensuring the availability, scalability and performance of IT services.
SRE is an appropriate methodology for managing digital products because it focuses on the reliability, scalability and performance of IT systems and services. This is especially important for digital products, as they are often online services that must be available 24/7 and must be scalable to handle traffic growth and customer demand.
The focus on automation, monitoring and continuous measurement is also beneficial for digital products as it enables the early detection and resolution of problems and the continuous improvement of product reliability and performance.
The SRE methodology focuses on operational efficiency and incident reduction, which are essential for digital products due to high customer dependency on their services and due to the need to minimise any impact on customers in the event of incidents.
Problems the SRE model solves for IT departments managing digital products
There are several challenges that IT departments face when managing and maintaining digital products. Some of the main challenges include:
- Scalability: As digital products become more popular, it is essential to ensure that the system can handle the growth of traffic and customer demand. This includes the ability to scale horizontally and vertically, as well as the implementation of high-performance and fail-safe solutions.
- Security: Security is essential for digital products, as they often handle sensitive and confidential customer data. It is essential to implement robust security measures to protect customer data and prevent security breaches.
- Updates and improvements: Digital products need to be continuously updated and improved to remain competitive and meet changing customer needs. This includes the implementation of new functions and features, as well as the removal of bugs and performance issues.
- Maintenance: Digital products need to be maintained to ensure their availability and performance. This includes continuous system monitoring, troubleshooting, and the implementation of security updates.
- Integration with other tools and systems: Digital products often need to be integrated with other tools and systems to provide a complete user experience. This can be challenging due to the range of tools and systems used in a business and requires careful planning and efficient execution.
- Data measurement and analysis: It is essential to continuously measure and analyse digital product data to identify problems and opportunities for improvement. This includes defining key metrics for product performance and reliability, continuously monitoring these metrics, and identifying and resolving problems through data analysis.
- Customer support: Providing exceptional customer service is essential to increasing customer satisfaction and ensuring customer loyalty. This includes providing fast and efficient customer response and online resources and tutorials to help customers solve problems.
In short, the management and maintenance of digital products present unique challenges for IT departments. Proper planning and efficient execution to ensure scalability, security, updates and improvements, maintenance, integration with other tools and systems, data measurement and analysis, and customer support are essential to the successful management and maintenance of digital products.
It is also important to bear in mind that digital product management is a continuous process and that it is necessary to adapt quickly to changing trends and technologies to ensure the competitiveness of products in the market.
IT departments must have a skilled and experienced team to lead these challenges and ensure the success of digital products.
Share
Director de Desarrollo de negocio Innovation & Ventures en SEIDOR
You may be interested in
Benefits of developing an app in the cloud environment
Almost all people and companies are using cloud-based applications and services. This has also caused its development to grow.
Thanks to cloud computing, servers that manage data and workloads can be located in different locations. This infrastructure can even be managed by a third party, allowing them to flexibly contract the computing power they need.
CDP: Real-time vision and personalisation
The digital acceleration we have been experiencing in recent years, coupled with the increase in the range of products and services we have as users, makes it increasingly difficult for organisations to attract new customers and retain existing ones.