CUSTOMER EXPERIENCE
SAP Marketing Cloud
The SAP Marketing Cloud is an end-to-end marketing management solution that will help you resolve all your challenges with focus, agility and efficiency, as well as giving you new business opportunities.
CUSTOMER EXPERIENCE
SAP Marketing Cloud
The SAP Marketing Cloud is an end-to-end marketing management solution that will help you resolve all your challenges with focus, agility and efficiency, as well as giving you new business opportunities.
As well as other capacities, the SAP Marketing Cloud is ready for:
Customers
Establish your target customer groups. Establish multiple customer, prospect and lead segments to make communications even more effective.
Campaigns
Manage your campaigns on different channels at the same time. Design content with agile tools that are suitable for each channel.
Promotions
Maximise the use of your coupons and promotions. Leverage the use of predictive modeling for individualised promotions.
Strategy
Schedule your marketing plans. Analyse trends, customer behaviour by channel, scores and KPIs on which to measure the effectiveness of the marketing plan.
Budget
Manage your budgets and expenses. The expenditure is followed in real time by the adjustment to the budget of the different marketing actions.
VALUE PROPOSAL
360º view
Detect the potential of your current and potential customers thanks to the 360º view
Omnichannel
Interact with your customers the same across all channels, offering a completely personalized service
Prospecting
Quickly and easily detect potential customers
CAPABILITIES
Human capital
More than 130 people dedicated to implementing Customer Experience projects and more than 50 customers worldwide.
Internationalisation
International SAP benchmark partner with 3 Competence Centres around the world.
Extensive expertise
Extensive experience in each of the Customer Experience areas.